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Hooked delves into the exciting fishing adventures of celebrated chef, restaurateur and food writer Mark Hix, opening with the story of his first c...
View full detailsProduct Description The bestselling Foundations of Marketing by David Jobber and John Fahy is back in a contemporary and engaging third edition. I...
View full detailsFor over thirty years, Mark Austin has covered the biggest stories in the world for ITN and Sky News. As a foreign correspondent and anchorman he h...
View full detailsOne of The Times Books of the Year 2020 Shortlisted for The Fortnum & Mason Food & Drink Awards 2021, Debut Food Book _____________ 'Fasci...
View full detailsProduct Description Al Ries and Jack Trout, two of the world's most successful marketing strategists, call upon over 40 years of marketing ex...
View full detailsProduct Description Everything communicates. Any action that a company takeswill leave an impression on its consumers. IntegratedMarketing Communi...
View full detailsThe story of the most inspired comic book promotional campaign of all time, collected here for the first time In 1974, Marvel Comics publisher Stan...
View full detailsMarketing Management offers comprehensive coverage of this important area, dealing with both strategic and operational marketing issues with a libe...
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