Typography

Product Description This book is the legacy of Emil Ruder, one of the originator of Swiss Style, famous throughout the world for the use of asymmetric layouts, use of a grid, sans-serif typefaces and flush left, ragged right text. His holistic approach is still recognized as fundamental for graphic designers and typographers all over the world. This volume represents a critical reflection on his teaching and practice and a life- time of accumulated knowledge. Beyond that, it is a comprehensive masterpiece seen in its overall structure: in the themes presented, in the comparison of similarities and contrasts, in the richness of the illustrations and the harmoniously inserted types. Behind the purely pedagogic examples of exact proportions, a rich, philosophical thinking shines through. Today, more than forty years after this book was first published, it is still widely used and referenced. unabbreviated edition of the 1967 original edition masterpiece that is still one of the most important manuals in the field capturing Ruder’s ideas, methods and approaches carefully selected examples From the Back Cover This book is the legacy of a great typographer for the cultural heritage of our day. In the post-war years, when in nearly every field of applied art there were still no signs whatsoever of a shift to a new, more contemporary form of expression, Emil Ruder was one of the first to abandon the conventional rules of traditional typography and create new laws that satisfied the requirements of a new typography. This book, which has seen six editions to date and is now available again in a new edition, is a fundamental textbook upon which generations of typographers and graphic designers have built and can continue to build on. This book can clearly be seen as an excellent manual. Beyond that, it is a comprehensive masterpiece seen in its overall structure, in the themes presented, in the comparison of similarities and contrasts, in the richness of the illustrations and the harmoniously inserted types. Behind the purely pedagogic examples of exact proportions, a rich, philosophical thinking shines through, which - moving far beyond the tasks of everyday existence - attempts to expound upon the lessons of life's wisdom. About the Author Emil Ruder : N� � Zurich en 1914, d�c�d� � B�le 1970. Fr�quent� les Ecoles primaire et secondaire de Zurich. Apprentissage de typographe. S�jour d'�tude � Paris. Obtention du dipl�me de langue fran�aise du Cercle Commercial Suisse de Paris. Activit� en tant que prote � Zurich. Enseignement � l'Ecole des Arts et M�tiers de Zurich, classe de composition et d'imprimerie. Enseignement chez Willimann et Kaech. Promu professeur principal de typographie � l'Ecole des M�tiers de B�le. Directeur du d�partement 3 de l'Ecole des M�tiers de B�le (section apprentissage des arts industriels). Initiateur, fondateur puis directeur de la classe professionnelle de typographie. Dirigeant du groupe de B�le du Werkbund Suisse. Membre du Jury "La Bonne Forme" � la Foire d'Echantillons de B�le. Membre du si�ge central du Werkbund, succ�dant � Georg Schmidt. Membre du Comit� d'affaires du SWB. D�l�gu� national pour la Suisse de l'ATYPI (Association Typographique Internationale). Membre de la Commission f�d�rale pour les Arts appliqu�s, succ�dant � M. Dir. B. von Gr�nigen. Conseiller artistique des PTT, d�partement billets. Fondateur associ� de l'"International Center for the Typographic Arts" (ICTA), New York. Directeur de l'Ecole des M�tiers et du Mus�e artisanal de B�le. Vice-pr�sident du Werkbund.