The Fashion Business Manual: An Illustrated Guide to Building a Fashion Brand

Product Description The Fashion Business Manual is everything you need to start building your fashion brand. It takes you step by step through building a brand from startup to retailing, using illustrations to break down complex business information into an easy-to-read visual format – making it a dynamic resource for fashion students, entrepreneurs and people in the fashion industry. From the Back Cover ?The Super Fashion Designer is a visual guide of business practicing in the fashion industry. It applies beautiful graphic illustration to transform the complex theory into interesting read. The book provides a better understanding of the real world of fashion, from how to predict fabric usage to reading customers’ body language, this book provide insights and knowledges for anyone who are in the fashion industry. About the Author Founded in 2008, Fashionary’s core ethos is to foster the creative space necessary for designers of all abilities to flourish