Second Bounce of the Ball: Turning Risk into Opportunity
Product Overview
- Condition: Brand New
- ISBN: 9780753824368
- Author(s):
Ronald Cohen
- Publisher: Orion Publishing Co
- Pages: 304
- Format: Paperback
Save 40%
Save 40%
Original price
£9.99
Original price
£9.99
-
Original price
£9.99
Original price
£9.99
Current price
£5.99
£5.99
-
£5.99
Current price
£5.99
| /
Buy or more books and get
% additional discount.
Free shipping for orders over £15.
You are only books away from unlocking an additional
% discount!
Only away from free shipping.
You are only books away from unlocking an additional
% discount and you've already earned free shipping!
Congratulations! You've earned a discount of .
Add more books to qualify for free shipping and unlock even greater discounts.
Congratulations! You've earned a discount of and free shipping!
Add books to unlock % additional discount.
Congratulations! You've earned a discount of and free shipping!
In business, everyone can see the first bounce of the ball. It is the second bounce that is uncertain. Ronald Cohen, one of the world's leading private-equity investors, argues that the entrepreneur's aim is to take advantage of that uncertainty: for it is only in situations of uncertainty that significant gains can be made. Putting it another way, successful entrepreneurs know how to turn risk into opportunity. The book is essential reading for entrepreneurs, wannabe entrepreneurs and all those who want to apply entrepreneurial approaches in all walks of life. It provides relevant background on the development of entrepreneurship and of the venture-capital and private-equity industry through the prism of Cohen's experience at Apax. It provides guidance about how to take advantage of business opportunity: the right people and the right money and the roles played by personality and luck and underlines the importance of ethics.