Products That Flow: Circular Business Models and Design Strategies for Fast-Moving Consumer Goods: Circular Business Models and Design Strategies for Fast-Moving Consumer Goods

Review "We all agree that consuming fast disposable goods has become obsolete. Designers can play an important role in creating alternatives. This book contains in-depth reflections and inspiring examples. For example, we think RePack is great, a project against the unbelievable packaging garbage that results from online shopping. The high-quality hulls, which cost 4 euros extra, can be folded up and sent back to the seller at no extra cost. For this you then get 4 euros in shopping credit. Among other things already used by the trendy fashion brand Filippa K. Another example: The agency npk was commissioned by Heineken to make beer bottles in such a way that the wear and tear through the re-use is less visible - which increases the recycling rate. Smart solutions can be easy ... - PAGE Magazine Product Description A large part of our current linear economy consists of fast-moving consumer goods. After a short usage period the product becomes waste, which ends up in a waste treatment plant for recycling or incineration or, unfortunately, leaks into the environment on landfills or as plastic soup. Should we stop consuming these products? Can we live without packaging, consumables and fashion? We could do without them, but sometimes we do need packaging to protect a product and to prevent food waste. In order to stop producing more waste we need to rethink our approach to those consumables. We need a more circular approach, starting at the beginning of production and consumption: the design. Through circular business models and design strategies Products that Flow demonstrates how end-of-life products can become a resource for new ones instead of becoming waste. The book describes circular business models and design strategies to inspire designers, marketeers and business developers. Book Description PRODUCTS THAT FLOW is an unusual book about business and design, for it focuses on fast-moving consumer goods. Products that are not supposed to last and can be quite damaging to the environment. It concerns food, packaging, disposables, fashion and cheap gifts and gadgets. This gloriously illustrated book offers a range of business opportunities and design strategies to deal with these products in a more sustainable way. It goes beyond the point where design and entrepreneurship tend to come to a halt. From the Back Cover PRODUCTS THAT FLOW is an unusual book about common things that surround us every day. Fast-moving consumer goods, such as food, packaging, disposables, fashion, cheap gifts and gadgets. How can we deal with this huge amount of products in a more sustainable way? Our main challenge is to slow down and make our products last longer. Then we have to organize the flow and design our products in such a way that they can be easily transported and recycled or to render it harmless. This book offers a wide range of practical examples and points different ways to managing the flows that currently often are out of control. It is a field of concern that many share and for that reason is destined to turn into fertile soil for improvement. It is an important extension to the book PRODUCTS THAT LAST and goes beyond the point where design and entrepreneurship tend to come to a halt. About the Author Siem Haffmans has over 25 years of experience as a sustainable designer and is a strategic consultant on sustainable innovation and the circular economy. Marjolein van Gelder is a strategic consultant at Partners for Innovation, working on the circular economy and the CIRCO project. Ed van Hinte started the design research facility DRS22 in The Hague. DRS22 performs design research on public space, communication and lightweight structures.