Growth Hacker Marketing

Review Ryan Holiday is part Machiavelli, part Ogilvy, and all results ... this whiz kid is the secret weapon you've never heard of. -- Tim Ferriss, #1 New York Times bestselling author of 'The 4-Hour Workweek'Forget everything you thought you knew about marketing and read this book. And then make everyone you work with read it too. -- Jason Harris, CEO of MekanismAn invaluable tool for ad executives, engineers, and entrepreneurs alike. -- Nir Eyal, author of HookedFinally, a crystallization and explanation of growth hacking in easy-to-understand terms-and better, real strategies and tactics for application. -- Alex Korchinski, growth hacker at ScribdGrowth hackers are the new VPs of marketing, and this book tells you how to make the transformation. -- Andrew Chen, Silicon Valley entrepreneur, essayist, and startup advisor Product Description Your new business went online yesterday and you've got a marketing budget of zero. How are you supposed to create a movement around your product? How can you get to your first thousand - or million - customers? Starting from zero, it feels impossible. Enter the growth hacker. You may not have heard of growth hacking yet, but you've certainly used the billion dollar brands built by it: Hotmail, AirBnB, Facebook, Dropbox, amongst many others. Growth hackers thrive on doing what traditional businessmen would consider impossible: creating something from nothing. They 'hack' their company's growth to create a narrative of sensational success, turning excited media, users and social media into a viral marketing force that will help their business grow exponentially. Silicon Valley has realized that growth hacking - not television commercials and billboards - is the successful start-up's secret weapon. Now growth hacker extraordinaire Ryan Holiday is ready to share his experience, teaching you how to harness the power of growth to propel you to success. Featuring insights from leading growth hackers, Growth Hacker Marketing is the essential guide to the revolutionary new approach to growing your business. Book Description Join Ryan Holiday's revolution and learn how the secret new art of growth hacking can help grow your business exponentially About the Author Ryan Holiday is a strategist and writer. He dropped out of college at nineteen to appren­tice under Robert Greene, author of The 48 Laws of Power, and later served as the director of mar­keting for American Apparel. His company, Brass Check, has advised clients like Google, TASER and Complex, as well as many prominent bestselling authors. Holiday is bestselling author of Growth Hacker Marketing, The Obstacle is the Way and Ego is the Enemy. His books have been translated into 25 languages and his writing has appeared everywhere from the Columbia Journalism Review to Fast Company. He lives on a small ranch outside Austin, Texas.Follow Ryan on Twitter @ryanholiday, Facebook/ryanholiday and visit his website www.ryanholiday.net