The Sell: The secrets of selling anything to anyone

Review Fredrik is one of the most fun and talented people in real estate sales today. He always delivers with undeniable charisma and this book is no exception -- Ivanka Trump, assistant to President Trump, VP of real estate development and acquisitions at the Trump Organization and bestselling author of The Trump Card Fredrik could sell ice to an Eskimo. I can't do a high kick, but I'm excited to learn his other tricks! -- Andy Cohen, television host and producer, and author of New York Times bestseller The Andy Cohen Diaries The number one trait I always looked for when I was hiring someone for my company and what I look for now when I'm investing in entrepreneurs on Shark Tank is passion, a need to succeed. Someone who'd rather die than not be the best. That's Fredrik, and after reading this book, that will be you, too -- Barbara Corcoran, founder of the Corcoran Group, ABC's Shark Tank investor, and author of Shark Tales With The Sell, Fredrik Eklund has created the modern day How to Win Friends and Influence People. If you're looking for how to achieve success in the 21st century, the answer is in your hands -- Tom Doctoroff, CEO, J. Walter Thompson, and author of Twitter is Not a Strategy Product Description 'With The Sell, Fredrik Eklund has created the modern day How to Win Friends and Influence People. If you're looking for how to achieve success in the 21st century, the answer is in your hands' Tom Doctoroff, CEO, J. Walter Thompson, and author of Twitter is Not a Strategy Just over a decade ago, Fredrik Eklund moved to New York City from his native Sweden with nothing but a worn-out pair of sneakers and a dream: to make it big in the city that never sleeps. Despite having no experience in real estate and no contacts, Fredrik transformed himself into the best seller in the most competitive real estate market on the planet, brokering multimillion-dollar deals for celebrities, selling out properties all over the city and charming TV audiences as one of the stars of Million Dollar Listing New York. Blending personal stories and the expertise he's gained from his meteoric rise, The Sell is the modern guide to becoming successful. Featuring everything from the importance of intangible factors like personality and charm, to tips and tricks for preparing, persuading and negotiating, The Sell is a vital go-to book for anyone who wants to have an impact in his or her personal and professional life. No matter what your background is - sales rep, CEO or kitchen-table entrepreneur - this book will help you sell yourself or your brand, and lead a richer, more fulfilling life. Book Description America's No. 1 real estate broker and charismatic co-star of the emmy-nominated TV series Million Dollar Listing New York shares the secrets of his unique approach to selling From the Back Cover America's No. 1 real estate broker shares his secrets for success and getting what you want out of life - no matter who you are or what you do. Ten years ago, Frederik Eklund moved to New York from his native Sweden with nothing but a worn-out pair of sneakers and a dream: to make it big in the city that never sleeps. Since then he's become the top seller in the most competitive real estate market on the planet, brokering multi-million-dollar-deals for celebrities, selling out properties all over the city and charming audiences around the world as one of the stars of the hit series Million Dollar Listing New York. Now Frederik shares his secrets so that anyone can find success doing what they love. According to Frederik, even if you don't consider yourself a salesperson, you've been in sales your whole life because every day you are selling your most important asset: yourself. Blending personal stories and the expertise he's gained from his meteoric rise, Frederik has written the modern go-to manual on becoming successful. Whether you are starting your first job as a sales rep, are a high-flying executive or just want to impress on a