Rule Makers, Rule Breakers

Review 'A groundbreaking analysis of what used to be an impenetrable mystery: how and why do cultures differ? Gelfand shows that a wide range of divides of class, culture, and coalition are traceable to an intriguing source. Anyone interested in our cultural divides will find tremendous insight in Rule Makers, Rule Breakers' - Steven Pinker, Johnstone Professor of Psychology, Harvard University, and author of Enlightenment Now Endlessly impressive . . . In figuring out what causes various tribes and factions to clash and sometime come to blows - whether at the U.N. or in a stadium's upper deck - Gelfand has left no cultural stone unturned. To read this book is to see both yourself and your neighbour for the first time - guided by rules of which you've both been unaware - Susan Cain, bestselling author of Quiet: The Power of Introverts in a World that Can't Stop Talking 'Remarkable. Not just an enlightening book but a game-changing one. By uncovering the inner workings of tight and loose cultures, Rule Makers, Rule Breakers suddenly makes sense of the puzzling behavior we see all around us-in colleagues, family, and even ourselves' - Carol Dweck, bestselling author of Mindset 'A brilliant and timely book . . . Michele Gelfand has exposed a universal fault line running beneath nations, states, organizations, and even families. Cultures that face threat and uncertainty seek order and precision. Cultures with firmer footings revel in ambiguity and risk taking. This idea, at once so simple and so powerful, will forever change how you see the world' - Daniel H. Pink, New York Times bestselling author of When and Drive 'Completely fascinating . . .[Gelfand] reveals how political divides, happiness and suicide rates, and the coexistence of crime and creativity can all be traced to a fundamental but neglected dimension of social norms. You'll never look at a workplace, a country, or a family the same way again' - Adam Grant, bestselling author of Originals, Give and Take and Option B with Sheryl Sandberg "This brilliant book is full of well-documented insights that will change the way you look at yourself and at the world around you. Gelfand presents a wealth of scientific evidence with a light touch that has the reader eager to know what comes next. I can't think of anyone who won't learn something important from this book." - Barry Schwartz, bestselling author of The Paradox of Choice, Practical Wisdom, and Why We Work 'Despite their great importance, the hidden factors that influence whether people comply with what is expected of them or write their own script has long gone underappreciated. With this book, Michele Gelfand has done much to unravel the mysteries of human motivation. Anyone interested in how social norms-and, therefore, people-operate will be grateful for her compelling analysis' - Robert Cialdini, bestselling author of Influence and Pre-Suasion 'A fascinating and profound book by one of psychology's most creative researchers. The well-chosen facts and findings about different cultures will make you alternately laugh, nod, and moan-and make you eager to read more. Beautifully written, packed with scientific facts and findings, this important book celebrates and explains the diversity of human culture. It emphasizes a key dimension of cultural difference: Some cultures pressure everyone to follow the same rules, while almost anything goes in other cultures-and Gelfand carefully and impressively lays out the pluses and minuses of both types. Anyone interested in the deep mysteries of human life and cultural diversity will find this book a rich source of information and a thought-provoking challenge to common assumptions. It's quite possibly this year's best book on culture' - Roy F. Baumeister, bestselling co-author of Willpower and author of The Cultural Animal 'A delightful, insightful and fascinating look at the remarkable diversity of human customs - where they come from and how they shape our lives' - Dani