40 Days of Dating

From the Back Cover When New York-based graphic designers and long-time friends Timothy Goodman and Jessica Walsh found themselves single at the same time, they decided to try an experiment. The old adage says that it takes 40 days to change a habit - could the same be said for love? So they agreed to date each other for 40 days, record their experiences in questionnaires, photographs, videos, texts, and artworks, and post the material on a website they would create for this purpose. What began as a small experiment between two friends became an Internet sensation, drawing 5 million unique (and obsessed) visitors from around the globe to their site and their story since it was launched in July 2013. 40 Days of Dating: An Experiment is a beautifully designed, expanded look at the experiment and the results, including a great deal of material that never made it onto the site, such as who they were as friends and individuals before the 40 days and who they have become since. Jessica Walsh is a designer, art director, and partner in the New York-based design firm Sagmeister and Walsh. Timothy Goodman is a designer, illustrator, and art director based in New York City Product Description When New York–based designers and long-time friends Timothy Goodman and Jessica Walsh found themselves single at the same time, they decided to try an experiment. The old adage says that it takes 40 days to create a habit―could it create love? They agreed; they would date each other for 40 days, record their experience in questionnaires, photographs, videos, texts and artworks and post them on their website: fortydaysofdating.com. They set up 10 ground rules including, “We will see each other every day for forty days,” “We will go on one weekend trip together,” and “We will not see, date, hookup, or have sex with anyone else.” What began as a small experiment between two friends became an Internet sensation, addicting 2 million unique visitors from around the globe to their site and their story. 40 Days of Dating: The Book is a beautifully designed, expanded look at the experiment and the results, composed of texts, conversations, artwork, photographs and details of the romance before, during and after the experiment, including material that never made it onto the site. About the Author Jessica Walsh is a designer, art director, and partner in the New York–based design firm Sagmeister & Walsh. Timothy Goodman is a designer, illustrator and an art director based in New York City; he runs his own studio.