Let’s Talk Type

From the Back Cover An authoritative directory of over 300 type terms, from Bembo to X-height. Why is Helvetica used for airport signs - and who designed Arial? What exactly is hand lettering? Which fonts tend to work best for emails and what font is used on New York street signs? Let's Talk Type answers all of these questions and more in one easy-to-use typography primer. With a clear and comprehensive 'What Is' or 'Why Use It' approach to the subject, it will help the reader to identify fonts with ease and to choose the perfect type treatment for their message, whether they are writing and designing for the web, print or personal correspondence. It also illuminates the interesting backstories behind famous fonts. An essential companion for anyone who writes or designs - whether for business or at home - this fully-illustrated, authoritative resource saves readers the hassle of navigating badly informed, business-led web content, and provides a comprehensive design-conscious approach to the subject. Product Description Why is Helvetica used for airport signs – and who designed Arial? What exactly is hand lettering? Which fonts tend to work best for emails and what font is used on New York street signs? Let’s Talk Type answers all of these questions and more in one easy-to-use typography primer. With a clear and comprehensive ‘What Is’ or ‘Why Use It’ approach to the subject, it will help the reader to identify fonts with ease and to choose the perfect type treatment for their message, whether they are writing and designing for the web, print or personal correspondence. It also illuminates the interesting backstories behind famous fonts. An essential companion for anyone who writes or designs – whether for business or at home – this fully-illustrated, authoritative resource saves readers the hassle of navigating badly informed, business-led web content, and provides a comprehensive design-conscious approach to the subject. Table of Contents 1. Anatomy of type • 2. Glyphs and characters • 3. Type terms • 4. Families and classifications • 5. Serif fonts • 6. Sans Serif fonts • 7. Display fonts • 8. Script fonts About the Author Tony Seddon is a freelance designer, project manager and writer. He has written or co-written nearly ten books, among them Type Team, Greetings from Retro Design and The Evolution of Type.