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Fashion Trend Forecasting

An understanding of trends is a fundamental skill for anyone working in the fashion industry. In this book Gwyneth Holland and Rae Jones look at how to produce a well-researched trend, from initial inspiration to concrete idea and, eventually, real product. Illustrated throughout with insights from practising trend forecasters and industry insiders, it is an invaluable guide for fashion students and practitioners alike.
Product Overview
ISBN 9781786270580
Author(s) Gwyneth Holland,Rae Jones,
Publisher Laurence King Publishing
Pages 160
Format Paperback___softback
Weight 0.0 lb