Design Basics: From Ideas to Products

Product Description “Design Basics” offers a professional yet compact introduction to industrial design, written by specialists in the field with years of experience as prod - uct designers and design educators at various universities. The book is aimed at enquiring users as well as committed entrepreneurs, interested technicians and aspiring designers from a great variety of fields. The central theme is product design, taking the conflicting interests of con - sumers, manufacturers and designers into consideration. All factors of plan - ning and design of industrial products are considered and presented clearly. The authors cover the entire field – from the historical roots to the outlook in the near future, from a comprehen - sive look at product functions to analy - sis of the complex design process, from theoretical foundations to descriptive case studies. From the Back Cover "Design Basics" offers a professional yet compact introduction to industrial design, written by specialists in the field with years of experience as product designers and design educators at various universities. The book is aimed at enquiring users as well as committed entrepreneurs, interested technicians and aspiring designers from a great variety of fields. The central theme is product design, taking the conflicting interests of consumers, manufacturers and designers into consideration. All factors of planning and design of industrial products are considered and presented clearly. The authors cover the entire field - from the historical roots to the outlook in the near future, from a comprehensive look at product functions to analysis of the complex design process, from theoretical foundations to descriptive case studies. About the Author Gerhard Heufler (1944-2013) was an Austrian industrial designer and co-founder of the FH JOANNEUM in Graz, which he developed as head of the Industrial Design program into one of the leading design schools. He has received numerous design awards, e.g., for the world's smallest mine detector or an unmanned helicopter that are both now in the permanent design collection of the Museum of Modern Art in New York. In addition, he was awarded the USA Industrial Design Excellence Design Award Gold in 2005. Michael Lanz studied product design at the University of Wuppertal and is managing director of the globally acting strategic design consulting agency designaffairs GmbH. From 2014 to 2018 he headed the Institute of Product & Transportation Design as well as the bachelor's and master's degree programs in Industrial Design at the FH JOANNEUM in Graz. Lanz has won a number of prestigious awards, including the iF Product Design Award and the Red Dot Design Award. Some of his works are part of the New Collection of the Munich Pinakothek der Moderne. Martin Prettenthaler studied architecture and industrial engineering at the Technical University of Graz. In addition to his work as a freelance designer and architect, he teaches design history and corporate management at the FH JOANNEUM bachelor's and master's degree programs Industrial Design. He also organizes exhibitions and symposia on the subject of design and regularly conducts research projects.