What They Still Don’t Teach You At Harvard Business School

Review Mark McCormack is an entrepreneur extraordinaire ― Daily Telegraph One of the 1,000 people who have most influenced the 20th century. ― The Times The undisputed king of sports marketing ― BBC Sport The most powerful man in sport ― Sports Illustrated He was a genius when it comes to sports marketing -- Tiger Woods His legacy is international sport as we know it -- European PGA Tour chief Ken Schofield Product Description Between the theories of business school and the real world of business, there is still a gap - one that can only be filled by experience, helped by the knowledge of someone who has already done it. Over a lifetime as one of the world's most influential business leaders, Mark McCormack gathered more insights than could ever fit in one book: here he has distilled the strategies, techniques and wisdom that everyone needs to get organised, get ahead and gain and keep the competitive edge. Building on from What They Don't Teach You At Harvard Business School, this straight-talking, practical guide offers essential tools and skills - from negotiating to managing, advancing your career to building a new idea - that will help you be a leader at any level. Book Description More timeless wisdom from the million-copy bestselling author About the Author Mark McCormack was named by Sports Illustrated as 'the most powerful man in sports'. A college golfer, he worked at a Cleveland law firm when he began representing a young unknown named Arnold Palmer. A host of sports celebrities in golf, tennis and other areas followed and today the company WME/IMG represents a wide array of events and clients ranging from the Nobel Foundation to Wimbledon, Novak Djokovic to Colin Montgomerie.