Business & Economics

Can advertising be a force for good? Can it bring about positive social or environmental change? Should it tell the truth about a brand? With today...

Despite many predictions that the internet and e-commerce would kill the high street, independent retail is far from dead. While big-chain high-str...

This book was first published in 2005. Faced with a systemic financial sector crisis, policymakers need to make difficult choices under pressure. B...

Where is Europe going? In this 2007 collection, several prominent European economists offer essays on the five big challenges to the development of...

This book explores the politics of fiscal authority, focusing on the centralization of taxation in Latin America during the twentieth century. The ...

This 2006 book treats two vital public policy issues: how should distributions from individual accounts be regulated, and how can the market for pr...

International financial centres have come to represent a major economic stake. Yet no historical study has been devoted to them. Professor Cassis, ...

Marriage and the Economy explores how marriage influences the monetized economy as well as the household economy. Marriage institutions are to the ...

Grid Resource Management: State of the Art and Future Trends presents an overview of the state of the field and describes both the real experiences...

Product Description Operations Management presents Terry Hill's vision of how operations can deliver real competitive advantage for organizations....

SIGNALS is the story of the world economy, told in the language of everyday objects, places and events - from magazine covers and supermarkets to p...

'If you aren't in love with stats before reading this book, you will be by the time you're done. Powerful, persuasive, and in these truth-defying t...

Both Eric Schmidt and Jonathan Rosenberg came to Google as seasoned Silicon Valley business executives, but over the course of a decade they came t...

Product Description The book will enable readers to understand the purposes of the different budgets andforecasts and it will explain in detail h...

Radio 4's Book of the Week A Financial Times Book of the Year Shortlisted for the 2020 Financial Times / McKinsey Business Book of the Year Long...

This title looks at the present state-of-the-art in global financial risk management, and then at the innovations and solutions that are being deve...

The first and best, major treatment of the crucial years 1848-1875, a penetrating analysis of the rise of capitalism throught the world. In the 18...

SEO and search marketing just got easier Welcome to this guide to the sometimes baffling world of search engine optimization (SEO) and search engin...

Clear, comprehensive and engaging, this core textbook is authored by an established and respected expert in the field and approaches its subject fr...

Once upon a time the global capital markets were happily ensconced in a cozy club. The exchanges, the brokers and the pit traders all knew where th...

Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease...

A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both w...

So you want to publish a magazine? Start here! This guide shows you how to take your concept from idea to proper publication, step by step. It cov...

Never mind the glass ceiling. In the workplace today there's a glass wall. Men and women can see each other clearly through the divide, but they do...