Nudge

Review Hot stuff. . . an idea whose time seems to have come -- Bryan Appleyard ― Sunday TimesProbably the most influential popular science book ever written ― BBC Radio 4Nudge has changed the world. You may not realise it, but as a result of its findings you're likely to live longer, retire richer and maybe even save other people's lives ― The TimesHugely influential. . . choice architects are everywhere -- Andrew Sparrow ― GuardianAll the rage. . . the issue is not "to nudge or not to nudge", it is how to nudge well -- Matthew Taylor ― Daily TelegraphI love this book. It is one of the few books I've read recently that fundamentally changes the way I think about the world -- Steven Levitt, author of FreakonomicsThis book is terrific. It will change the way you think, not only about the world around you and some of its bigger problems, but also about yourself -- Michael Lewis, author of The Big ShortA must-read for anyone who wants to see both our minds and our society working better. It will improve your decisions and it will make the world a better place -- Daniel Kahneman, author of Thinking, Fast and SlowNudge is as important a book as any I've read in perhaps 20 years -- Barry Schwartz, author of The Paradox of ChoiceA manifesto for using the recent behavioral research to help people, as well as government agencies, companies and charities, make better decisions ― New York TimesNudge won't nudge you - it will knock you off your feet -- Daniel Gilbert, author of Stumbling on HappinessThis is a book that every CEO, or aspiring CEO, will want to read -- James Kilts, former CEO of GilletteI am badly remiss for not heartily, vigorously, unabashedly endorsing for your immediate and intense attention the relatively new Nudge, by Richard Thaler and Cass Sunstein -- Tom Peters, manangement guruRichard Thaler and Cass Sunstein's Nudge is a wonderful book. More fun than any important book has a right to be - and yet it is truly both -- Roger Lowenstein, author of When Genius Failed Product Description Every day we make decisions: about the things that we buy or the meals we eat; about the investments we make or our children's health and education; even the causes that we champion or the planet itself. Unfortunately, we often choose poorly.We are all susceptible to biases that can lead us to make bad decisions that make us poorer, less healthy and less happy. And, as Thaler and Sunstein show, no choice is ever presented to us in a neutral way. By knowing how people think, we can make it easier for them to choose what is best for them, their families and society. Using dozens of eye-opening examples the authors demonstrate how to nudge us in the right directions, without restricting our freedom of choice. Nudge offers a unique new way of looking at the world for individuals and governments alike.This is one of the most engaging, provocative and important books you will ever read. Review 'Hugely influential .... choice architects are everywhere' Review 'All the rage ... the issue is not "to nudge or not to nudge"; it is how to nudge well' About the Author Richard H. Thaler is the Ralph and Dorothy Keller Distinguished Service Professor of Behavioral Science and Economics and the director of the Center for Decision Research at the University of Chicago's Graduate School of Business. He was awarded the Nobel Prize in Economics in 2017.