Goodvertising: Creative Advertising that Cares
Product Overview
- Condition: Brand New
- ISBN: 9780500516263
- Author(s):
Thomas Kolster,
- Publisher: Thames & Hudson Ltd
- Pages: 256
- Format: Hardback
Save 40%
Save 40%
Original price
£29.95
Original price
£29.95
-
Original price
£29.95
Original price
£29.95
Current price
£17.96
£17.96
-
£17.96
Current price
£17.96
| /
Buy or more books and get
% additional discount.
Free shipping for orders over £15.
You are only books away from unlocking an additional
% discount!
Only away from free shipping.
You are only books away from unlocking an additional
% discount and you've already earned free shipping!
Congratulations! You've earned a discount of .
Add more books to qualify for free shipping and unlock even greater discounts.
Congratulations! You've earned a discount of and free shipping!
Add books to unlock % additional discount.
Congratulations! You've earned a discount of and free shipping!
Can advertising be a force for good? Can it bring about positive social or environmental change? Should it tell the truth about a brand? With todays consumers being more informed, empowered and ethically minded than ever, advertising needs to do all those things and more. Organized around 10 Commitment chapters, "Goodvertising" showcases outstanding creative work from over 120 campaigns from around the world that communicate that the client is actively being and doing good. Each campaign is from a leading agency working in the full spectrum of media channels for an international array of clients including Unilever, Coca-Cola, Ben & Jerrys, Nike, Tropicana, Volkswagen, Fiat, Levis, Toyota, Honda, Sainsburys, Microsoft and IKEA, and charities including Greenpeace, Amnesty International, PETA and WWF. For any advertising or branding professional, this timely and much-needed book will provide inspiration and insights into how being good doesn't lead to dull advertising.