That's The Way It Crumbles: The American Conquest of the English Language

Review An acerbically witty and entertaining survey ... a work of stubborn persistence, or resistance. ― Sunday TimesOne of journalism's great exponents of English English. -- Peter Preston ― GuardianThroughout his entertaining history, Engel argues for a stout forward defence against this onslaught of "cool" and"fun" and "you guys". -- Tim Adams ― The GuardianHighly entertaining. ― SpectatorEngel [hunts] down his prey like a linguistic witchfinder-general ... short-tempered but consistently witty. -- John Sutherland ― New StatesmanPraise for Engel's England:'Wry, rueful, funny, packed with knowledge, and, like all good reporting, entirely personal and subjective, it is simply the most enjoyable commentary on today's England that could be imagined. ― Sunday TimesHighly personal and very funny ― London Review of BooksThe great pleasure in the book - for Engel as much as the reader - is in his love of the entertaining factual nugget ― Financial TimesEngel has the perfect light, humorous touch for the task. ― New StatesmanImmensely enjoyable... Engel is a wonderfully wry comic writer. ― The Guardian Product Description Are we tired of hearing that fall is a season, sick of being offered fries and told about the latest movie? Yeah. Have we noticed the sly interpolation of Americanisms into our everyday speech? You betcha. And are we outraged? Hell, yes. But do we do anything? Too much hassle. Until now.In That's The Way It Crumbles Matthew Engel presents a call to arms against the linguistic impoverishment that happens when one language dominates another. With dismay and wry amusement, he traces the American invasion of our language from the early days of the New World, via the influence of Edison, the dance hall and the talkies, right up to the Apple and Microsoft-dominated present day, and explores the fate of other languages trying to fend off linguistic takeover bids. It is not the Americans' fault, more the result of their talent for innovation and our own indifference.He explains how America's cultural supremacy affects British gestures, celebrations and way of life, and how every paragraph and conversation includes words the British no longer even think of as Americanisms. Part battle cry, part love song, part elegy, this book celebrates the strange, the banal, the precious and the endangered parts of our uncommon common language.