M to M of M/M (Paris) Vol. 2

Product Description The definitive overview of one of the world’s most experimental and distinctive graphic-design studios. Originally established in 1992 by Micha�l Amzalag and Mathias Augustyniak as a graphic design studio, M/M (Paris) have since defied categorisation, becoming one of the most radical creative practices of today through their influential work across the contemporary cultural sphere. By collaborating with fashion designers and brands such as Alexander McQueen, Loewe, Louis Vuitton, Miuccia Prada, Jonathan Anderson, Nicolas Ghesqui�re and Yohji Yamamoto; musicians Bj�rk, �tienne Daho, Kanye West, Lou Doillon, Madonna and Vanessa Paradis; contemporary artists including Fran�ois Curlet, Philippe Parreno, Pierre Huyghe and Sarah Morris; and rethinking the iconic titles Interview magazine, Purple Fashion and Vogue Paris, M/M have been building a visual atlas of the creative landscape since the early 1990s. In this illustrated A to Z, beginning and ending with the letter M, interviews with Micha�l Amzalag and Mathias Augustyniak frame over 850 images of their projects. A series of conversations with rarely heard luminaries – designers Peter Saville, Experimental Jetset, Cornel Windlin and Katsumi Asaba; fashion designers Miuccia Prada and Jonathan Anderson; artist Francesco Vezzoli; cinematographer Darius Khondji; chef Jean-Fran�ois Pi�ge; theatre director Arthur Nauzyciel and curator Hans Ulrich Obrist – are interspersed, providing a thought-provoking insight into the minds of one of the world’s most distinctive creative duos. A foreword by Donatien Grau and an afterword by �ric Troncy bookend contributions by Emanuele Coccia, Jo-Ann Furniss, Alison M. Gingeras, �tienne Hervy, Emily King, Philippe Rouyer and Akira Takamiya. Edited by Grace Johnston, volume two of M to M of M/M (Paris) completes the first volume of M/M’s monograph published in 2012, and now republished by Thames & Hudson. Review '... I have always admired them; they are brilliant' - Miuccia Prada 'The most inventive graphic designers of their generation' - Hans Ulrich Obrist 'I was always an avid fan. There are not that many people who do this kind of thing at that level' - Jonathan Anderson 'M/M don’t do design. It’s much more than that, it’s a story. They are artists, poets, storytellers' - Jean-Fran�ois Pi�ge 'Every time I’ve asked them for a bit of light, they have redesigned the entire electrical circuit' - �ric Troncy 'Sheds new light on these radical innovators and their somewhat mystical status within the world of creative arts' - HERO 'Epic' - Creative Review 'Bright and bold' - Aesthetica Book Description A companion to M to M of M/M (Paris) (2012), presenting the best of M/M’s work over the past decade From the Back Cover Michael Amzalag and Mathias Augustyniak established M/M Paris in 1992, and quickly caught the attention of the fashion world, working for Yohji Yamamoto and Nicolas Ghesqui�re at Balenciaga, and later with Jil Sander, KENZO, Givenchy and Calvin Klein. The pair have also developed rich collaborations with musical artists, most notably Madonna and Bj�rk, and a long list of independent producers. Each work M/M produces is unique. Yet, despite this, elements of their designs recur and reverberate, leitmotifs that serve to unify a larger graphic narrative. Although print – along with an illustrative approach to typography – lies at the heart of M/M’s work, they have also produced unexpected three-dimensional designs for the stage, restaurants and fragrances. This new monograph showcases hundreds of mind-blowing projects produced over the past ten years, including their work with LOEWE, Dior and Givenchy. With texts by renowned contributors and interviews with key collaborators, including Peter Savile, Miuccia Prada, Jonathan Anderson and Hans Ulrich Obrist, the book presents projects alphabetically, starting and ending with the letter ‘M’, thus ‘starting’ in the middle. Taken all together, this is a tantaliz