{"product_id":"the-brompton-engineering-for-change","title":"The Brompton: Engineering for Change","description":"Review\n\nA gripping story about a great British brand -- Jeremy Vine\n\nSince I left racing, Will Butler-Adams has helped me rediscover the joy of cycling. My Brompton has become my favourite bicycle, and Brompton the company is the inspiration for what my own company, CHPT3, can become -- David Millar, former professional cyclist and CEO of CHPT3\n\nThis is the story of the Brompton bicycle, and the company that made it. The story of the people who built the company and how and why we did what we did. It's a story about brazing, and titanium, and distributor networks and management buyouts and paint inspection. The Brompton isn't the only folding bike in the world and it wasn't the first ... But we have a vision. Quite simply, we want to change people's lives -- From the Introduction\n\nBrompton is a rare company ... This book sets out its story - including the complexities of the lightweight design - but is so much more than that. It's about managing tricky geniuses, the value of persistence and a cri de coeur from its charismatic chief executive, Will Butler-Adams ― Times Best Business Books of 2022\n\nProduct Description\n\nA TIMES BEST BUSINESS BOOK OF 2022\n\n'A gripping story about a great British brand' Jeremy Vine\n\nLightweight, compact, and now, electric: the cityscape has been forever changed by the addition of the Brompton bike, with its distinctive style and clever folding design.\n\nFor over forty years, the Brompton's modular design has remained virtually unchanged. It has stood not only the test of time but every financial crash since 1976, Brexit, and COVID-19, not to mention every other risk which any business faces. Where, then, did this ingenious feat of engineering come from? Who were the minds behind it? And how did a small company grow to become one of the biggest cycling brand names in the world?\n\nThis is not only the first look behind the scenes at Brompton Bicycle Ltd, but a masterclass in entrepreneurship, manufacturing, and scaling a business.\n\nBook Description\n\nThe story of the iconic Brompton bicycle and the company that built it\n\nFrom the Back Cover\n\nLightweight, compact, and now, electric: the cityscape has been forever changed by the addition of the Brompton bike, with its distinctive style and clever folding design.\n\nFor over forty years, the Brompton's modular design has remained virtually unchanged. It has stood not only the test of time but every financial crash since 1976, Brexit, and COVID-19, not to mention every other risk which any business faces. Where, then, did this ingenious feat of engineering come from? Who were the minds behind it? And how did a small company grow to become one of the biggest cycling brand names in the world?\n\nThis is not only the first look behind the scenes at Brompton Bicycle Ltd, but a masterclass in entrepreneurship, manufacturing, and scaling a business.\n\nAbout the Author\n\nWill Butler-Adams is a chartered engineer and CEO of Brompton Bicycle Limited. He was appointed OBE in the 2015 New Year Honours, featured in multiple publications including the Financial Times, and delivered talks for\nGoogle and PwC. He lives with his family in London.\n\nDan Davies is a former regulatory economist at the Bank of England and analyst for a number of investment banks. His career has seen him tackle all manner of financial crookedness, including the LIBOR and FX scandals, the collapse of Anglo Irish Bank and the Swiss Nazi gold scandal. He has written for the Financial Times and the New Yorker among other publications.","brand":"smeikalbooks","offers":[{"title":"Default Title","offer_id":40391213580373,"sku":"9781788168304N","price":14.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2481\/5790\/products\/47a524d9-0061-45b6-9ac3-41ca6ca7b86e.jpg?v=1666602977","url":"https:\/\/smeikalbooks.co.uk\/products\/the-brompton-engineering-for-change","provider":"smeikalbooks","version":"1.0","type":"link"}