{"product_id":"newsjacking-the-urgent-genius-of-real-time-advertising","title":"Newsjacking- The Urgent Genius of Real-Time Advertising","description":"Product Description\n\nA manifesto for a revolution in advertising: the essential inspirational and strategic guide for devising creative advertising in real-time\n\nFrom Grant Hunter and Jon Burkhart, the duo behind the Urgent Genius website, Newsjacking features over 100 examples of outstanding creative advertising from around the world that use topicality and viral techniques to communicate with audiences at high speed.\n\nBased on the themes and concepts the authors have devised through their groundbreaking research, Newsjacking combines principles and creative strategies with inspiring yet rapidly executed work to show how for advertising to be effective it has to move fast. Global brands are featured throughout and campaigns for Nestlé, Puma, Samsung, Adidas, Heineken, Johnnie Walker and FIAT are included, among many others.\n\nTable of Contents\n\nIntroduction; Catch the Wave; Adopt an Editorial Mindset; Plan your Spontaneity; Keep It Fresh; Create your own Event; Be Genuine \u0026amp; Relevant; Create a Platform; Urgent Genius Experiments; Final Thoughts; The 13 UG Challenges; How to be an Urgent Genius; Urgent Genius is...; Go Forth and Make\n\nReview\n\n\"It covers all aspects of topicality, rapid response and real-time marketing\" - Campaign Brief UK\n\"A new bible … the ultimate guide for those looking to catch the rolling news agenda.\" - The Independent\n\"How brands can be part of cultural conversations without looking like idiots.\" - Fast Co Create\n\"How brands can embrace newsjacking, real-time and rapid response marketing\" - Marketing Magazine\n\"The phenomenon … catching the wave\" - The Guardian\n\"100 case-study examples of outstanding creative advertising … in Day Glo Orange text inflicting excruciating strain on the eyes\" --Luerzers Archive\n\nAbout the Author\n\nGrant Hunter is a regional creative director for iris Worldwide.\n\nJon Burkhart is a social media creative consultant and innovation director.","brand":"smeikalbooks","offers":[{"title":"Default Title","offer_id":39734297591893,"sku":"9780500516720N","price":14.96,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2481\/5790\/products\/189e53b1-3ffe-4b1f-b9e3-ca6f541f7fcd.jpg?v=1644255808","url":"https:\/\/smeikalbooks.co.uk\/products\/newsjacking-the-urgent-genius-of-real-time-advertising","provider":"smeikalbooks","version":"1.0","type":"link"}