{"product_id":"yes-60-secrets-from-the-science-of-persuasion","title":"Yes!: 60 secrets from the science of persuasion","description":"Review\n\nCompletely changed my way of looking at the world ... Yes! is the Freakonomics of social psychology. It's a handbook to the world. Don't miss out. -- Daniel Finkelstein, Executive Editor ― The Times\n\nRead this book. ... perfectly pitched for smart businesspeople -- Octavius Black ― Management Today\n\nSurprising, provocative, fun. -- Tim Harford, Author ― The Undercover Economist\n\nIn a world where persuasion is a more and more important part of what governments and organisations have to do, this book is invaluable. -- Matthew Taylor, Chief Executive, RSA\n\nA book filled with wisdom -- Richard H. Thaler, co-author of 'Nudge'\n\nThis book ranks in the top 10 business books that I've ever read -- Guy Kawasaki, author ― The Art of the Start\n\nAre there any nice little books I could buy as a present that wouldn't insult the recipient's intelligence? Yes. Or rather Yes!. It will help you understand why you're buying Christmas presents when you don't want to and when the people you're buying them for don't want you to either. -- Stuart Jeffries ― Guardian\n\nIf a CEO or head of state was limited to a single advisor my nomination would be Bob Cialdini, the world's most practical social psychologist and master of \"influence\". In this book Cialdini teams up with a gifted young scholar and a seasoned consultant to produce a book filled with wisdom. Read it and the next time someone asks you to sell snow to the Eskimos or solve global warming you will say \"sure, but do you have anything hard I can do?\" -- Richard H. Thaler, co-author ― Nudge\n\nProduct Description\n\nSince its publication in 2007, Yes! has shown how small changes can make a big difference to everyone's powers of persuasion - both at work and at home.\n\nEvery day, we face the challenge of persuading others to do what we want. But what makes people say 'yes' to our requests? Based on decades of research into the psychology of persuasion, this book reveals many remarkable insights that will help you be more persuasive both at work and at home.\n\nCo-written by the world's most quoted expert on influence, Professor Robert Cialdini, Yes! contains dozens of tips that you wouldn't want to miss out on - all of them scientifically proven to boost your powers of persuasion.\n\nThis special tenth Anniversary edition features ten new chapters of updated research and fresh secrets of persuasion. You will find out how to stop your listeners getting bored, what you can do on your commute to increase your influence, and why being second place is worse than being third. Whether you want someone to promote you, take their medicine, reduce their carbon footprint or even give you their vote, Yes! shows how small changes in your approach can have a dramatic effect on your success.\n\nBook Description\n\nFeaturing ten new chapters - one for each year - that reveal even more secrets of persuasion.\n\nAbout the Author\n\nNoah Goldstein is a professor at the UCLA Anderson School of Management, where he has won awards for both teaching and research. His most recent book is The small BIG. His previous book, Yes!, also co-authored with Martin and Cialdini, is a New York Times bestseller translated in over twenty-five languages. Goldstein has also served on the Scientific Advisory Boards of two Fortune Global 500 companies.\n\nSteve Martin is the co-author of the New York Times International bestseller Yes! 50 Secrets from the Science of Persuasion. His work in the field of persuasion science has featured widely in the global media. His regular business columns for the British Airways in-flight magazine and the Harvard Business Review are read by over 2 million people each month. He is a guest lecturer at the London Business School and the University of Cambridge.\n\nExtensive scholarly training in the psychology of influence, together with over 30 years of research into the subject, has earned Dr. Cialdini an international reputation as an expert in the fields of persuasion, compliance, and negotiation. His books includ","brand":"smeikalbooks","offers":[{"title":"Default Title","offer_id":40403240747093,"sku":"9781781257425N","price":11.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2481\/5790\/products\/e105c78f-0f87-447a-bd1b-1dab69402e08.jpg?v=1667488717","url":"https:\/\/smeikalbooks.co.uk\/en-us\/products\/yes-60-secrets-from-the-science-of-persuasion","provider":"smeikalbooks","version":"1.0","type":"link"}