{"product_id":"viral-loop","title":"Viral Loop","description":"Here's how it works: you read a book, you recommend it to a friend. That friend tells another friend. And another...until the book becomes this year's word-of-mouth sensation. This is the first to analyze the power of the 'pass-it-on' phenomenon, introducing us to the architects of the mightily efficient, money-spinning model known as the Viral Loop - the secret behind some of the most successful businesses in recent history. Outfits such as Google, eBay, Flickr and Facebook all employ the model at their core; all have seen their stock valuations skyrocket within years of forming. The genius lies in the model's reliance on replication: what's the point of using Facebook if none of your friends can see your profile, or using Flickr if you can't share your photos? Where's the joy in posting a video on YouTube if no one watches it? Thus, in creating a viral product that people want, need and desire, growth can, and will, take care of itself. Find out why the Loop will catch us all up, sooner rather than later...","brand":"Hodder \u0026 Stoughton General Division","offers":[{"title":"Default Title","offer_id":39668005044309,"sku":"9780340918692N","price":12.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2481\/5790\/products\/055d062a-c96e-494e-a3b4-0e99311c9406.jpg?v=1644269978","url":"https:\/\/smeikalbooks.co.uk\/en-us\/products\/viral-loop","provider":"smeikalbooks","version":"1.0","type":"link"}