{"product_id":"the-medal-factory-british-cycling-and-the-cost-of-gold","title":"The Medal Factory: British Cycling and the Cost of Gold","description":"Review\n\nA fine, reasoned and informed book ― Herald\n\nPryde has done an excellent job of explaining the other side of the British cycling story, making sense of the machinations behind medal-winning performances. ― Road.cc\n\nPryde's narration of events bears comparison with Matt Rendell's The Death of Marco Pantani, predominantly on the strength of his investigative tenacity, and unquestionably lays claim to pride of place on your bookshelf ― TheWashingMachinePost.net\n\nProduct Description\n\n55 Olympic medals. 6 Tour de France victories. Countless world records and world championship victories. Since the year 2000, British Cycling, Team Sky and INEOS have dominated the sport of cycling to an unprecedented degree. But at what cost?\n\nDid Sir David Brailsford, Peter Keen and the other brains behind British Cycling's massive and sudden dominance in the modern era find a winning \"Moneyball\" formula? Or did their success come down to luck and personal chemistry? Did this organisation, founded on relentless, ruthless efficiency contain contradictions which threatened to overwhelm it, amid accusations of drug-taking, bullying and sexism?\n\nThe Medal Factory tells the full story from amateurish beginnings through a sports-science revolution to an all-conquering, yet flawed, machine.\n\nThrough interviews with Brailsford and Keen, Shane Sutton, Fran Millar, Chris Boardman, Sir Chris Hoy and many other key players, Kenny Pryde interrogates the parts of the story - lottery funding, marginal gains - that we think we know, and reveals others that have remained hidden, until now.\n\nBook Description\n\nThe full story of the most successful organisation in the history of sport\n\nAbout the Author\n\nKenny Pryde has been a cycling journalist since 1987. He edited Winning: Cycle Racing Illustrated and The Fabulous World of Cycling, was a staff writer at Cycling Weekly and editor-at-large of Cycle Sport. He has written for the Guardian, Ride, VeloNews, the Herald, the Scotsman and the Irish Independent.","brand":"Profile Books Ltd","offers":[{"title":"Default Title","offer_id":40439954243669,"sku":"9781781259863N","price":12.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2481\/5790\/products\/d2f6c6d8-fe1a-4d98-b4b1-feb152efa758.jpg?v=1669907137","url":"https:\/\/smeikalbooks.co.uk\/en-us\/products\/the-medal-factory-british-cycling-and-the-cost-of-gold","provider":"smeikalbooks","version":"1.0","type":"link"}