{"product_id":"the-franchising-handbook-how-to-choose-start-and-run-a-successful-franchise-teach-yourself","title":"The Franchising Handbook: How to Choose, Start and Run a Successful Franchise (Teach Yourself)","description":"Most small business books focus on what it takes to start a small business, and not what it takes to start a franchise. At best, these books might allocate a single chapter to the concept of franchising, and at worst the author presumes that franchises are the same as any other business start-up. The world of franchising has its own nuances, and advice that works for 99% of start-ups would not apply to franchising. In fact, well-meaning advice can often be detrimental to potential franchisees.\n\nThis book is focused on making sure that potential franchisees are aware of the specific journey ahead of them. As franchising is a two-way business arrangement, it includes exactly what franchisors are looking for, what can or cannot be negotiated with a franchisor, and how best to present yourself to ensure that you win the franchise you want.","brand":"John Murray Press","offers":[{"title":"Default Title","offer_id":39664614178901,"sku":"9781473621114N","price":16.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2481\/5790\/products\/f9319339-bb1d-443f-81f1-bb5fced699e8.jpg?v=1644265256","url":"https:\/\/smeikalbooks.co.uk\/en-us\/products\/the-franchising-handbook-how-to-choose-start-and-run-a-successful-franchise-teach-yourself","provider":"smeikalbooks","version":"1.0","type":"link"}