{"product_id":"apex-hides-the-hurt","title":"Apex Hides the Hurt","description":"Product Description\n\n\nThis New York Times Notable Book from the #1 New York Times bestselling author of The Underground Railroad is a brisk, comic tour de force about identity, history, and the adhesive bandage industry.\nThe town of Winthrop has decided it needs a new name. The resident software millionaire wants to call it New Prospera; the mayor wants to return to the original choice of the founding black settlers; and the town's aristocracy sees no reason to change the name at all. What they need, they realize, is a nomenclature consultant. \nAnd, it turns out, the consultant needs them. But in a culture overwhelmed by marketing, the name is everything and our hero's efforts may result in not just a new name for the town but a new and subtler truth about it as well.\n\n\nReview\n\n\nA brilliant, witty, and subtle novel, written in a most engaging style, with tremendous aptness of language and command of plot ―\nNew York Review of Books\n\nBrilliant. . . . Exhilarating. . . . What keeps you reading this critique of language is its language, and our perverse delight in the ingenious abuse of words -- New York Times\n\n\nBook Description\n\n\nBy the author of the international bestseller, The Underground Railroad.\n\n\nFrom the Back Cover\n\n\n'Brilliant . . . Exhilarating . . . What keeps you reading this critique of language is its language, and our perverse delight in the ingenious abuse of words' New York TimesThe town of Winthrop has decided it needs a new name. The resident software millionaire wants to call it New Prospera; the mayor wants to return to the original choice of the founding black settlers; and the town's aristocracy sees no reason to change the name at all. What they need, they realize, is a nomenclature consultant. And, it turns out, the consultant needs them. But in a culture overwhelmed by marketing, the name is everything and our hero's efforts may result in not just a new name for the town but a new and subtler truth about it as well.\n\n\nAbout the Author\n\n\nColson Whitehead is the\nSunday Times bestselling author of\nThe Underground Railroad,\nThe Noble Hustle,\nZone One,\nSag Harbor,\nThe Intuitionist,\nJohn Henry Days,\nApex Hides the Hurt, and one collection of essays,\nThe Colossus of New York. A Pulitzer Prize winner and a recipient of MacArthur and Guggenheim fellowships, he lives in New York City.","brand":"smeikalbooks","offers":[{"title":"Default Title","offer_id":39666488770645,"sku":"9780708898758N","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2481\/5790\/products\/354c8de7-50e0-43d7-bd1b-4c63efb4b197.jpg?v=1644250815","url":"https:\/\/smeikalbooks.co.uk\/en-us\/products\/apex-hides-the-hurt","provider":"smeikalbooks","version":"1.0","type":"link"}